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الثلاثاء، 1 مايو 2018

Everything You Need To Know About Co-Branded Card Program.

By Klaus Hoffman


There is no doubt that the latest technology has transformed our lives completely. Whether it's communication, transportation, business, entertainment, or any other field; these advancements have added to our convenience and make everyday tasks less time consuming.

This is the reason why most people today prefer to carry plastic money as compared to cash. With regard to plastic money, there are several different types of cards that banks and other financial institutions issue, which include credit cards, debit cards, prepaid cards, and more. However, in this article we will be focusing on only one of these and that is the prepaid credit card.

Today, a large number of people are dependent on their debit, credit, or prepaid cards to get them through the day, as they rarely have cash in their pockets. This is the reason why a well implemented co-branded credit card program is considered quite beneficial for everyone involved in it.

In this article, we are going to lay special emphasis on a particular type of prepaid credit card that has been introduced recently to advertise and promote different brands. This special kind of payment card is affiliated with a co-branded card program. If you are new to this unique concept of prepaid cards, read on discover more about its various different features.

Defining Co-Branded Card Programs In simple words, a co-branded credit card program can be referred to as a proof of partnership that has been created between you (the company), the cardholder (your employees or customer), the credit card program provider (such as MasterCard or Visa), and lastly, the bank (where the customer has an account). This relation might appear a bit complicated to you, but the bottom line is that a single card connects so many individuals and organizations.

The organizations involved in such collaboration usually include a business enterprise that is affiliated with a co-branded card program provider such as MasterCard or Visa, which makes the card acceptable all over the world.

Since the card has your company's logo as well as that of the card provider's; it results in bringing better opportunities for both the companies to grow and promote their respective services. In addition, sometimes, banks even demand to add their logo onto the card to attract and gain more prospective customers for their banking business.

Meanwhile, it also promotes the business by keeping it closer to the customers all the time via convenient payment solutions. This strengthens the bond of loyalty between your company and your clients, and brings them back to your company frequently.




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