If you're planning on opening a small business, marketing should be a priority of yours. One of the many services that fall under this umbrella is search engine optimization. Despite this, there are many mistruths that exist when it comes to Long Island SEO, which is why time should be taken to clear the air. Here are just a few of the myths in question that should be debunked so that you can take your business as far as it can go.
"I don't need SEO to run my small business." This is far from the truth, as it is paramount for a small business to have a solid SEO strategy in place. According to reputable authorities such as www.fishbat.com, this service fulfills a variety of purposes. It will build awareness for your brand, not to mention help you get found for various terms. To say that Long Island SEO is unimportant for small business owners would be an outright lie.
"National rankings are the only ones that matter." Don't make the mistake of assuming that national rankings are all that matter, since going for local terms is just as important. This is especially true for small businesses that are located in specific regions and states. If you're the owner of an insurance company in Philadelphia, wouldn't it make sense to include terms like "Pennsylvania insurance companies" in your SEO strategy? This is just one of the many ways to make local SEO part of your repertoire.
"Content isn't as important as links." This is nothing short of untrue, as the former is needed in order for the latter to hold value. Links are important to the SEO process, but only when they're incorporated into content that has value. Otherwise, they won't have as much influence since fewer people will want to read the content in question. When it comes to the discussion of content versus links, one will always need the other.
"Big, well-known companies are the only ones that benefit from SEO." If you think that SEO only benefits well-known companies like Coca-Cola, Exxon and what have you, think again. You might type in a search term, only to realize that the names you expect don't pop up. As a matter of fact, as more people start their own businesses, they'll be told about the importance of SEO ad nauseam. When you put your strategy into practice, you'll learn that SEO benefits those that put in the time and effort.
"I don't need SEO to run my small business." This is far from the truth, as it is paramount for a small business to have a solid SEO strategy in place. According to reputable authorities such as www.fishbat.com, this service fulfills a variety of purposes. It will build awareness for your brand, not to mention help you get found for various terms. To say that Long Island SEO is unimportant for small business owners would be an outright lie.
"National rankings are the only ones that matter." Don't make the mistake of assuming that national rankings are all that matter, since going for local terms is just as important. This is especially true for small businesses that are located in specific regions and states. If you're the owner of an insurance company in Philadelphia, wouldn't it make sense to include terms like "Pennsylvania insurance companies" in your SEO strategy? This is just one of the many ways to make local SEO part of your repertoire.
"Content isn't as important as links." This is nothing short of untrue, as the former is needed in order for the latter to hold value. Links are important to the SEO process, but only when they're incorporated into content that has value. Otherwise, they won't have as much influence since fewer people will want to read the content in question. When it comes to the discussion of content versus links, one will always need the other.
"Big, well-known companies are the only ones that benefit from SEO." If you think that SEO only benefits well-known companies like Coca-Cola, Exxon and what have you, think again. You might type in a search term, only to realize that the names you expect don't pop up. As a matter of fact, as more people start their own businesses, they'll be told about the importance of SEO ad nauseam. When you put your strategy into practice, you'll learn that SEO benefits those that put in the time and effort.
About the Author:
For more details regarding SEO, for small businesses or otherwise, consult fishbat now.
ليست هناك تعليقات:
إرسال تعليق