There is a lot of competition in the industry of entertainment. Some sort of bar seems to be on every corner. If you own an establishment that caters to those who like to imbibe, you have to stand out. Bars in restaurants don't have the same issues. Dining is the main reason guests come. When alcohol is your primary draw, you might consider offering a beer tower on your menu to encourage customers to come in and stay for a while.
Not everyone is going to be familiar with towers. You can explain that they are tabletop dispensers. Instead of going to the bar for a refill, guests at the table can simply help themselves from their own dispenser. When the dispenser is empty, it can be refilled right at the table by one of your staff. The towers are kept icy cold with chill sticks or ice tubes.
Towers have advantages for bar keepers as well as customers. You may be able to get by with fewer servers since the tower tables will be serving themselves. They only need assistance when towers run dry. Customers who have all they need at their fingertips tend to stay in the bar longer than those who get up and down for drinks. Most of them will continue to sip their drinks as long as they stay.
You can take advantage of towers by using them as marketing tools. The manufacturers can provide customized towers with your logo designed into the bases. You could even save some money by partnering with a brewer who is interested in getting his brand in front of your customers. With the brewer's logo on your towers, you can negotiate lower rates and better prices.
If you're still unconvinced towers are a big business advantage, consider the fact that towers increase beer sales, and that means money in your pocket. They help create a more relaxed and fun atmosphere. When customers are enjoying themselves they tend to stay where they are. The longer they stay, the more money you will make.
There is a financial consideration attached to adding the option of towers in your bar. You need to buy several different sizes of towers, and each one will need chill sticks to keep the beer inside the towers cold. Personalizing the towers with logos is an added, but necessary, expense. Your towers can be equipped with LED lights that fit into the lid or glow from the base. This is a gimmick, but one that customers like.
You want quality workmanship in the towers you purchase. You should only deal with a manufacturer with a good reputation. Towers should be food safe and free of BPA. Testing for leakage needs to be something the manufacturer guarantees.
To remain successful in your business, you have to be open to innovation. Towers will intrigue customers and make your bar more inviting. When your customers can help themselves to the alcohol, they will stick around, relax, and spend.
Not everyone is going to be familiar with towers. You can explain that they are tabletop dispensers. Instead of going to the bar for a refill, guests at the table can simply help themselves from their own dispenser. When the dispenser is empty, it can be refilled right at the table by one of your staff. The towers are kept icy cold with chill sticks or ice tubes.
Towers have advantages for bar keepers as well as customers. You may be able to get by with fewer servers since the tower tables will be serving themselves. They only need assistance when towers run dry. Customers who have all they need at their fingertips tend to stay in the bar longer than those who get up and down for drinks. Most of them will continue to sip their drinks as long as they stay.
You can take advantage of towers by using them as marketing tools. The manufacturers can provide customized towers with your logo designed into the bases. You could even save some money by partnering with a brewer who is interested in getting his brand in front of your customers. With the brewer's logo on your towers, you can negotiate lower rates and better prices.
If you're still unconvinced towers are a big business advantage, consider the fact that towers increase beer sales, and that means money in your pocket. They help create a more relaxed and fun atmosphere. When customers are enjoying themselves they tend to stay where they are. The longer they stay, the more money you will make.
There is a financial consideration attached to adding the option of towers in your bar. You need to buy several different sizes of towers, and each one will need chill sticks to keep the beer inside the towers cold. Personalizing the towers with logos is an added, but necessary, expense. Your towers can be equipped with LED lights that fit into the lid or glow from the base. This is a gimmick, but one that customers like.
You want quality workmanship in the towers you purchase. You should only deal with a manufacturer with a good reputation. Towers should be food safe and free of BPA. Testing for leakage needs to be something the manufacturer guarantees.
To remain successful in your business, you have to be open to innovation. Towers will intrigue customers and make your bar more inviting. When your customers can help themselves to the alcohol, they will stick around, relax, and spend.
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